I recently wrote up the following response to a question about how best to characterize Klikaklu. Since this isn't available anywhere else on our site, and Klikaklu is a versatile app, it's worth including here.
Klikaklu is about getting others to physically follow a trail you've created, to share details about a location they might otherwise miss, to navigate them to particular spots, and to reveal hidden secrets in a fun, creative way. For players, it's about the thrill of the hunt. There are several scenarios it works well for:
You can send a group of people on a hunt. This is great for classroom learning, field trips, parties, team building, orientations, church picnics, that sort of thing. I recently hosted an extended family road rally this way that was a lot of fun, and we're seeing particularly strong interest from educators for using it as a learning tool.
In this case, players are typically grouped into teams, with each team having a device. Since groups tend to start at the same time, you would typically set the type of hunt to scavenger hunt (where players can find the clues in random order, and all are revealed from the start), or a staggered treasure hunt (where the first clue shown for each team is different, but they still follow a single order).
You can give your players the hunt by a) making the hunt public, in which case they can go to the Play a Hunt->Find Nearby screen; by emailing/texting them all a link; or by printing a poster (it will contain a QR code that may be scanned from the Play a Hunt->Scan a Poster screen).
Click here to see what your poster will look like (there's also a black and white version, and you can create your own with the QR code).
You share your hunt by tapping the Share button on the Hunt Overview screen once you've saved it.
You can send a single friend on a hunt. This makes for an interesting way to present a significant gift, communicate in a funny way, rendezvous at a romantic spot, or lead someone to a surprise party. My wife did this for me on Father's Day - she sent me with our boys on a bike ride hunt that led us to meet her at a nice restaurant.
When working with a single individual like this, it's best to send them a link to the hunt via text or email, which they'll be able to open from their phone to take them on their way. You do this by tapping the Share button from the Hunt Overview screen once you've created the hunt.
Sharing a Device
This is great for a parent to play with their child (I actually wrote Klikaklu originally to get my boys out on hikes with me). Example usages would be keeping the kids busy in an airport, getting them out on a hike, or sending them on a hunt to reveal that shiny new bike.
To use Klikaklu in this way, after you've created a hunt, tap Play and either play as yourself (with no points/badges accrued), or first create an account for your child (you can switch back and forth from the profile screen), then tap 'Switch to XXX's account', in which case you'll be signed in as them, and the hunt will be started.
As a Single Player
With public hunts, you can also create or play by yourself, in the spirit of geocaching or letterboxing. At this point there aren't many hunts out there, but you can create them (if you're 13 or over). Public hunts are great for such things as setting up walking tours, showing off your favorite eateries, creating fun physical checklists ("climb all the 14k mountains in the US!"). Other players can like and comment on your hunts (you will optionally be notified when they do), and you get badges for creating/playing hunts in different cities/states/countries. You can see all the available badges from your profile.
Some other things to note:
- Klikaklu works offline, but requires a cell/wifi connection at the beginning and end of a hunt.
- You can re-edit hunts you've saved, and you can reorder/delete clues (tap the Edit button on the Edit Hunt screen).
- While playing, if the image matching or GPS isn't working out, players can override them, and the host can then verify what they did.
- Shadows matter for image matching, so either do a hunt immediately, at the same time of day, or choose strictly 2D subjects, like signs.
- Choose 'edgy' subject matter for your clue images. Organic subjects like bushes and noisy but monotonous patterns like carpeting don't work well.
- You can add hints to your clues to help your players out.
- You can add rewards (images and/or text) to your clues and to the hunt itself. You can include links and phone numbers to make it easy to say something like 'Let's meet at The Creamery' at the end. For kids, I've used jokes and funny animal images from the web to good effect.
- You can choose to be notified when players complete clues and/or the hunt, so if you're need to know how they're progressing, you can. (This is disabled for public hunts, to avoid any possible stalking of players.) To build the tension in group hunts, you can also have players be notified of each other's progress. This requires relatively continuous internet connectivity for the players (cell network is fine).
- Klikaklu is age-gated to make it a more kid safe experience (as parents we're pretty sensitive to this). The owner of the app is asked their birthday, and subsequently they are restricted according to their age. Kids under 13 may play hunts, but may not create them. They are also not allowed to comment on hunts, upload a personal image, or add images to their responses. In general, there is no personal information collected from them (analytics are disabled). Ads will show however (without any contextualization) unless the app is upgraded.